Crystals have become one of my favorite additions to my wellness arsenal; they're beautiful, inspiring, and can help us attract certain energies into our life. They can be used in so many ways to supplement holistic and mental wellness, and they're the perfect place to draw inspiration from for creating a thoughtful color palette for your wellness brand!
I'll dive into some of the properties of popular crystals along with some tidbits about color psychology, so that you can create stand-out colors palettes for your brand that are imbued with meaning.
Crystal quartz or clear quartz is an all encompassing type of crystal that is considered to be a master healer. Due to this property, it can be used to regulate energy in different kinds of ways. True to its name, it's often clear in color, but can also take on shades of milky white or pale grays. Some notable properties are that it amplifies energy, balances the body, and cleanses the spirit.
Grey: neutralizing, balancing
White: pure, simple, ethereal
Often associated with love and affection, rose quartz can be used to amplify love and trust in one's relationships as well as encourage it to manifest in their life. Rose quartz is straightforward in that it mostly comes in varying shades of pink. Some notable properties are that it restores and encourages connections, trust and love.
Pink: compassionate, soothing, optimistic
Acting almost like an armor, obsidian helps to protect you from negative energies and invites in room for growth. Obsidian is mostly black, but can take on shades of earthy browns and grays in the light. It projects clarity, protection, and strength.
Black: elegant, mysterious, powerful
Citrine is like meant to welcome in happiness and positive energy into your life, and release you from negativity and self-doubt. Like autumn crystalized, citrine displays brilliant hues of yellow and orange reminiscent of fall foliage. It cultivates motivation, optimism, and warmth.
Yellow: warm, energizing, hopeful
Orange: creativity, vibrant, comforting, friendly
Turquoise is another stone that aids in healing the mind and spirit through balancing our emotions and energies. It promotes balancing, grounding, and healing.
Green: abundance, balance, energy, growth
Blue: calm, energetic, sophisticated
Turquoise: innovative, compassionate, healing
Amethyst is another stone know for guarding energies as well as attracting positivity, both physically and mentally. It helps to heal, protect, and promote wisdom.
Purple: luxurious, spiritual, visionary
Sapphire is unique in that in can aid in flowing more joy into our life while also keeping us open to attracting wealth and stability. It amplifies happiness, prosperity, and tranquility.
Blue: calm, sophisticated, trustworthy
Rubies are reminiscent of passion, love, and determination, as signified by their bold red color. They can help attract awareness, restore energy, and promote vitality.
Red: courageous, energetic, passionate, strong
Celestite or Celestine, is dreamy sky-blue colored stone that can help with sleep and conjuring up vivid dreams! It aids in grounding the mind and spirit and dispels intense emotions. It is notable for being calming, inspiring, and stimulating.
Blue: intelligent, serene, sophisticated
And thats's a wrap! I chose some of my favorite + well known crystals for this and really enjoyed the process of observing all of these stunning gems to create these mindful and energetic color palettes. Let me know if you'd be interested in seeing more!